The McDonald's arches have been known to symbolize obesity (especially in regards to America) and the poor health choices people make because of their fast food. They also represent this new "need to have it now" generation we live in, where our patience is spread thin and while our food may be unhealthy, it is in fact fast.
While, the golden arches have these associations I believe there is an argument within them. Like I said it has become a symbol for poor nutrition, however people make the choice to purchase their meals and have many options to choose from. McDonald's has made strides in trying to comply with these complaints and create healthier options. They have made an attempt at healthier menu items (such as the chicken wraps and salads) to comply with the demand of healthier foods, but it is impossible to please everyone. There are many critics out there who are disgusted with McDonald's, but I think the real argument is whether we should be criticizing McDonald's menu instead of the consumers who keep it in demand. People often complain about their how bad the meals are for their children, yet they continue to buy happy meals for them. These critics need to keep in mind that there is only so much the fast food industry can do for healthier options (substituting kids fries for apples and milk for sodas). Many believe that healthier implies more expensive, however their salads, wraps, and fruit are not significantly more expensive than the other choices and some are even included on their dollar menu.
I believe McDonald's often gets a bad rap when it comes to our harsh consumer society. The arches also represent a successful corporation that gives jobs to many people worldwide and makes contributions to the Olympics, the Ronald McDonald House, and offers grants/scholarships to give back to the global community. My dad works for the software development company owned by McDonald's and there are many events that he attends for charities, such as golf outings that are auctions for the Ronald McDonald House. While my dad may not love his job (since it is not his ideal career) they still provide him with good benefits and he is a part of a company that takes full responsibility for their products and pride in their brand. I have multiple friends that work for McDonald's (as cashiers and work on the food line) and absolutely love the people and atmosphere they are immersed in. For me when I see the arches lit up it symbolizes childhood and growing up. It represents the company I've grown to know because of my father's outings and being able to play with the software on take your daughter to work
days as a kid. Maybe I've been lucky to know people with good experiences and to have had them myself, but I don't believe the corporation is as malicious as the public wants to believe.
Next time when grabbing a bag with the golden arches on it we need to consider the fact that we made the choice to buy that double cheese burger with fries. The golden arches represent so much more than fast food.